While most Americans say they are comfortable traveling again, cost and inflation have now replaced COVID-19 concerns as top barriers to travel.
But the travel and tourism industry still continues to be highly competitive, with people starting to travel again, and hotels and chains vying for business against online travel agencies (OTAs) and booking sites.
Although the pandemic has eased up and travel is on the rise, consumer behavior has undergone a dramatic change.
Therefore, hotel brands must evolve their SEO strategies to drive incremental bookings, traffic, and revenue to attract travelers in the present and future by following the latest strategies, trends, and tactics – and employing the right tools in 2023 and beyond.
Read the full article at searchenginejournal.com
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