Serviced apartment providers SilverDoor and Synergy Global Housing have agreed to merge operations and plan to function as a single entity in “early 2026,” the companies announced Monday.
Financial terms of the deal were not disclosed.
SilverDoor parent Habicus Group will lead the new venture, with Synergy parent The Ascott Limited holding a “strategic interest,” the companies said. Current SilverDoor founder and executive chairman Marcus Angell and CEO Stuart Winstone will lead the new venture, while Synergy founding partners Henry Luebbert and Jack Jensky plan to retire after “a period of careful transition and integration.”
The deal will help fuel growth for both U.K.-based SilverDoor and U.S.-based Synergy, which will operate its serviced apartments and other corporate housing options under the name “Synergy by SilverDoor.”
“Synergy by SilverDoor will meet demand for serviced accommodation in locations where it either doesn’t exist today, or where existing options don’t meet a particular client need,” Winstone said in a statement. “The ability to create bespoke solutions for our new combined customer base is something that particularly excites me.”
Founded in 2000, SilverDoor works with “a network of more than 2,600 global property operators to source accommodation for business travel and mobility professionals worldwide.” Synergy, founded in 1999, said it offers housing in more than 2,000 cities worldwide.
SilverDoor parent Habicus in 2021 acquired rival serviced apartment provider The Apartment Service.
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