ATPCO effective Jan. 1, 2026, will expand its Routehappy Visuals tool to all carriers in its Community Participation program, enabling them to include images and videos of their onboard offerings in booking channels, ATPCO announced Tuesday.
Community Participation is ATPCO’s airline membership program, in which it said 448 airlines worldwide have joined.
Using Routehappy Visuals, which ATPCO has been offering to carriers as a separate product, airlines can show images, videos and virtual tours of seats and other amenities in direct and indirect channels.
“Airlines have spent years and hundreds of millions of dollars enhancing their onboard product, but many shopping displays still focus only on price and schedule,” ATPCO chief strategy officer Tom Gregorson said in a statement. “With the full Routehappy suite now part of Community Participation, airlines can easily bring their products to life for every shopper, in every channel.”
ATPCO said it notified carriers in June of the pending change to allow them to create visual content before Jan. 1, and since “more Routehappy Visuals were created and submitted than in the previous two years combined, clearly indicating that airlines see value in modern merchandising content.”
[Correction, Sept. 16] An earlier version of this report incorrectly identified ATPCO’s Community Participation program.
Recent Comments