U.S. hotel occupancy, average daily rate and revenue per available room each declined year over year in August, hotel analytics firm STR announced Thursday.
U.S. occupancy in July declined 1 percent year over year to 68.2 percent, according to STR, marking the fifth straight month of occupancy decline. U.S. ADR dipped 0.1 percent year over year to $161.90, and RevPAR dropped 1.1 percent to $110.37.
STR said its top 25 markets “showed higher occupancy and ADR than all other markets.”
For the fourth straight month, New York City registered the highest June occupancy rate among STR’s top 25 U.S. cities at 85.2 percent, though that figure was down 1.1 percent year over year. New Orleans in July for the third straight month posted the lowest occupancy rate among STR’s top 25 at 53.9 percent, followed by Phoenix at 55.3 percent.
STR parent CoStar and Tourism Economics earlier this month downgraded their U.S. hotel forecast for both full-year 2025 and 2026, citing lower demand.
STR June 2025 U.S. hotel performance figures
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